So I was out in the mall, and we stopped at Friday’s for a drink, and there’s a guy in the back with a weird tie-dye shirt. It’s catching my eye because it’s so weird, and I finally realize, he’s got a big rectangle of tie-dye stitched to the back of his Friday’s shirt. He’s wait staff or something, and he’s wearing a red Friday’s polo shirt, but the entire back, shoulders to waist, is this patch of tie-dye.
I can’t stop staring. It’s cheesy fake pre-printed tie-dye, with pre-printed peace signs on it. The guy has a big beard and looks kind of hippie-freaky, but this is sort of an appalling shirt. On the other hand, it’s a tie-dye uniform. I can’t stop staring. it’s just too weird.
My date is not as compelled by this as I am. He is perplexed that I am even interested in discussing it. It’s a tie-dye shirt, so what? But I can’t stop staring and I can’t figure out why it’s sewn to his work shirt.
Then I start looking around, and I notice that all the employees have customized their work shirts. One has a number on the back and a Yankee’s logo on the front, painstakingly done in fabric paint, and if I knew baseball I’m sure I’d recognize the number. One girl has an exquisite full-back rendering of Mighty Mouse, apparently in Sharpie. But one is kind of half-ass, indicating to me that this is some sort of requirement.
It’s flair. Fake individuality.
I actually checked Friday’s website, there’s nothing about this. It must be unique to this particular location.
The whole thing about “flair,” if you’ve seen Office Space, is that fake individuality is not individuality. Corporations co-opting your ability to express yourself is only an ugly reminder that you’re not really to express yourself.
And yet, the shirts are…really something.
Have you seen the new Adidas commercial? It’s a bunch of celebrities dancing around at a house party, all wearing the same white tennis shoes.
The tag line is “Celebrate Individuality.”
Brian: Look, you’ve got it all wrong! You don’t NEED to follow ME, You don’t NEED to follow ANYBODY! You’ve got to think for your selves! You’re ALL individuals!
The Crowd: Yes! We’re all individuals!
Brian: You’re all different!
The Crowd: Yes, we ARE all different!
Man in crowd: I’m not…
The Crowd: Sch!
–Monty Python’s Life of Brian
🙂
When I was in my early 20s I interviewed with Friday’s. I think it was part of their thing even then, and actually a little hotter in the 80s.
“My date is not as compelled by this as I am. He is perplexed that I am even interested in discussing it.” — Correction, the “date” just thought it was fine, and seemed quite natural for someone to be wearing such a thing…but then again, I’m an individualist…and weird.
By the way, and way off topic, I can’t seem to email you. For the last few days they all got returned as undeliverable. Been out from work — very sick…with a horrible something or other. Just informing you. I’m a mess, sleep lots and can barely talk above a whisper…
Ha! Tie-dye wouldn’t phase me, but a rectangle of tie-dye?
I emailed you an alternate address.